Everything You Need to Know to Survive The Budweiser’s Made in America Festival
The City of Philadelphia released details for the 2015 Budweiser Made in America music festival — an exciting, two-day music event during Labor Day weekend. Nowin its fourth year, the event will be produced locally by Live Nation, Roc Nation and DPS on the Benjamin Franklin Parkway.
Shawn “Jay Z” Carter has once again curated the roster of more than 60 performers – 10 featured on the new TIDAL stage – who embody the diverse American musical spirit. The City of Philadelphia will provide some operational support for the festival.
“Each summer, Budweiser Made in America offers a spectacular opportunity to showcase the city nationally and internationally, while adding to our reputation as a great city to host big events. Whether it is the World Meeting of Families, the Democratic National Convention or Jay Z and the Budweiser Made In America team, Philadelphia is the city of choice,” said Mayor Michael A. Nutter. “For the fourth year in a row, Labor Day weekend will provide a winning combination of music, culture and community, with the iconic Benjamin Franklin Parkway as the backdrop. Festival ticket-holders and visitors to our cultural institutions are all welcome to take part in a relaxing weekend of holiday fun.”
The Budweiser Made in America Festival in Philadelphia will benefit United Way of Greater Philadelphia and Southern New Jersey and United Way of Lancaster County. The Festival’s primary goal is to have a positive impact on the communities involved; investing money in the education and health of the most vulnerable and needy citizens in these regions.
Festival Activities & Information
The 2015 Budweiser Made in America artists will perform on five stages (the Rocky, Liberty, Freedom, Tidal and Skate stages) along the Parkway on Saturday, September 5 and Sunday, September 6. Performances are scheduled to begin at 1:15 p.m. and doors will open each day at noon.
For more tickets and general information on the Budweiser Made In America Festival, visitmadeinamericafest.com. Stay connected on Facebook (@MadeInAmericaFest), or follow the festival on Twitter and Instagram (@miafest). Be sure to use the hashtag #BudweiserMadeInAmerica all weekend long. For fans unable to attend the festival, performances will be streamed at www.tidal.com
To accommodate the venue construction and two-day festival, a process of gradual road closures along the Benjamin Franklin Parkway and in key sections of the Fairmount neighborhood began this week, with street closings increasing each day. The full set of closures on the Parkway are scheduled to be implemented by 10 a.m. on Friday, September 4. The full extent of these closures will be in place until Tuesday, September 8.
Delays can be expected and motorists are advised to avoid the area by using alternate routes, and allow for extra driving time in the areas near these festivities before and during Labor Day weekend.Please refrain from double-parking, which creates congestion, limits traffic flow and is illegal.
There are three phases of road closures associated with the construction of the Festival site that are in effect, now through Tuesday, September 8th. A detailed list of closures is below:
- Two lanes in front of the Philadelphia Art Museum currently will be closed, as needed; this change will continue through Tuesday, September 8th at 5 a.m.
- Thursday, September 3rd: The inner lanes of the Benjamin Franklin Parkway (the inbound and outbound lanes), from 20th Street to Eakins Oval, will be closed until Tuesday, September 8th at 5 a.m.
- Friday, September 4th:Starting at 10 a.m., due to the closure of the outer lanes on the Benjamin Franklin Parkway, traffic headed inbound (to Center City) from Spring Garden Street Bridge or Martin Luther King Drive must exit Eakins Oval on the 24th Street ramp. Traffic headed inbound on Kelly Drive must exit the Drive at Fairmount Avenue.
The full extent of road closures around the festival site will begin on Saturday at 10 a.m., and remain through the duration of the event. A complete list of road closures and ‘no parking’ restrictions follows
– The entire width of the Benjamin Franklin Parkway, beginning at 18th Street extending through Eakins Oval (25th Street) and behind the Philadelphia Museum of Art
– 21st Street, between Winter & Spring Garden streets
– 22nd Street, between Race Street & Fairmount Avenue
– 23rd Street, between the Benjamin Franklin Parkway & Fairmount Avenue
– 24th Street, between Fairmount & Pennsylvania avenues
– 25th Street, between Fairmount & Pennsylvania avenues
– Spring Garden Street, between 20th & 31st streets, including the Spring Garden Street
– Kelly Drive, between 23rd Street & Fairmount Avenue
– Martin Luther King Drive, between the Falls Bridge & the Benjamin Franklin Parkway
– Pennsylvania Avenue, between Hamilton & Fairmount Avenues
– 2000 block of Pennsylvania Avenue, between the Whole Foods store & 21st Street (the
eastern half of the block, from the Whole Foods Market to 20th Street, will remain open to allow access to the store)
– Park Towne Place between 22nd & 24th streets
– I-676 Westbound off-ramp at 22nd Street (the I-676 Eastbound off-ramp at 23rd Street will beopen)
No parking at these locations:
– Pennsylvania Avenue between 22nd Street & Fairmount Avenue (south side of street)
– Winter Street between 20th & 22nd Streets (both sides of street)
– 20th Street between Vine Street & Callowhill Street (east side of street)
– 21st Street between the Benjamin Franklin Parkway & Race Street (both sides of street)
– 22nd Street between Winter & Spring Garden Streets (both sides of street)
– Park Towne Place between 22nd & 24th Streets (both sides of street)
Public Transportation and Paid Parking
SEPTA will operate enhanced service on many routes to help fans get to and from the concert grounds. Service changes include:
Broad Street and Market Frankford Lines: Local train service will operate every 5 minutes throughout the day on Saturday and Sunday beginning at noon, with additional trains operating from Center City when the concerts end. Race-Vine and City Hall Stations on the Broad Street Line and 15th Street Station on the Market Frankford Line provide easy walking access to the festival gates on the Benjamin Franklin Parkway. The Broad Street and Market Frankford Lines will offer overnight service as usual on Saturday.
Regional Rail: Additional late-night train service will be available on SEPTA’s Regional Rail Lines on Saturday and Sunday nights departing from Jefferson, Suburban and 30th Street Stations. Special schedules have been posted in stations and are also available online at:http://www.septa.org/events/pdf/2015-08-mia-rrd-service.pdf. If the concert runs late on Saturday or Sunday, these trains will be held for 20 minutes after the concert ends. Parking is free at all SEPTA-owned Regional Rail lots on weekends. Parking lot location information is available online at: http://www.septa.org/parking/index.html
Trolley: Additional evening trips will be added on Trolley Routes 10, 11, 13, 15, 34 and 36 for service to and from the concert. Trolley stations 19th and 22nd Streets provide easy walking access to the Parkway. Route 15 connects with enhanced Broad Street and Market Frankford Line service at Girard Avenue.
Bus: Due to Festival-related street closures, SEPTA Routes 7, 32, 33, 38, 43 and 48 will be detoured from its normal routes through the Benjamin Franklin Parkway area beginning at 10:00am on Friday, September 4 through 5:00 am on Monday, September 7. Specific route changes are available on the System Status Page at www.septa.org
SEPTA Customer Service will extend its hours of operation on Saturday and Sunday, with phone and online agents available from 8 a.m. to 8 p.m. Customer service can be reached at 215-580-7800 and directly on Twitter @septa_social. For more information on SEPTA and NJTransit routes and schedules during Labor Day weekend, visit www.septa.org or call 215-580-7800, and www.njtransit.org or call 973-275-5555
PHLASH transportation is an inexpensive way to visit key attractions in Center City ($2 per ride or $5 all-day) and the Parkway vicinity. The PHLASH bus will operate Saturday, September 5 and Sunday, September 6 — from 10 a.m. to 6 p.m. — with stops at 22 locations including many in Center City. For trips to the Parkway on those days, use Stop 6 at 18th Street and the Parkway behind the Sister Cities Park & Visitor Center. Find PHLASH on the go, with live updates at www.phillyphlash.com for a schedule and route details.and visit
If driving is necessary, commercial off-street parking lots and garages conveniently are located on or near the Parkway. Contact individual facilities in advance for rates and availability, or visit the Philadelphia Parking Authority’s website at http://philapark.org/ for a list of parking options. Budweiser Made in America is not affiliated with these parking facilities.
Most of the cultural institutions on the Benjamin Franklin Parkway will maintain normal hours of operation and, in some cases, even extend schedules during the Festival and throughout Labor Day weekend. Exceptions will be the Moore College of Art & Design (closed Labor Day weekend) and the Rodin Museum (closed September 5 and 6, and reopening on Labor Day, Monday, September 7). The Rodin Museum is under the operation of the Philadelphia Museum of Art.
Parking, either free or paid, is available directly at or near the institutions. Refer to theparkwaymuseumsdistrict.org or the institutions’ individual websites for more information on exhibit hours, ticketing, parking, accessibility and accommodations. A list of cultural institutions and parking information follows:
Philadelphia Museum of Art and the Perelman Building Annex
26th Street & Benjamin Franklin Parkway, www.philamuseum.org, 215-763-8100
- During the Budweiser Made in America Festival, the west entrance of the museum will be open and visitors may obtain access via pathways north and south of this entrance. Art Museum Drive will be open at 25thStreet, with access to the museum’s parking garage for museum visitors throughout the weekend. The east entrance east steps and Spring Garden tunnel will not be open. The museum’s visitor shuttle will not be in service.
21st Street & Benjamin Franklin Parkway, www.rodinmuseum.org, 215-763-8100
2025 Benjamin Franklin Parkway, www.barnesfoundation.org, 215-278-7200
- Parking: A museum parking lot is accessible from Pennsylvania Avenue, between 20thand 21ststreets, on a first-come, first-served basis. An ADA accessible entrance is at 20thStreet & Pennsylvania Avenue. Valet parking during operating hours is available in the car and taxi drop-off area on 20th Street, between the Ben Franklin Parkway and Pennsylvania Avenue. There also are commercial off-street parking lots, or street parking may be available nearby.
The Franklin Institute
222 North 20th St., www.fi.edu, 215-448-1200
- Parking: The Franklin Institute’s parking garage entrance is at 21stand Winter streets, and The Franklin Institute will be open throughout Labor Day Weekend.
Academy of Natural Sciences of Drexel University
19th Street & Benjamin Franklin Parkway, www.ansp.org, 215-299-1000
- Parking: There is metered parking near the Academy. For more information about off-street parking, visit http://ansp.org/visit/plan/directions-and-parking/or the Philadelphia Parking Authority’s website at http://philapark.org/
Parkway Central Library
1901 Vine Street, www.freelibrary.org, 215-686-5322
The Parkway Central Library is closed on Monday, Labor Day.
- Parking: There is on-street parking and a paying lot nearby at Callowhill Street, between 19thand 20th streets.
640 Waterworks Drive, http://www.fairmountwaterworks.org/, 215-685-0723
- Parking: 2-hour public parking, on a first-come, first-serve basis. Additional parking on Sedgley Avenue, across Kelly Drive.
The Pennsylvania Academy for the Fine Arts
118-128 N. Broad Street, www.pafa.org, 215-972-7600
- Parking: PARKWAY parking complex is available on the Broad street entrance just south of Race Street. The PARKWAY lot is also available on 15thstreet, between Cherry and Race. Metered street parking is in the surrounding areas on Race, Arch and the numbered streets.
Venue Details and Public Safety Information
The vicinity of the festival on the Parkway will be firmly secured and protected for maximum public safety. The enclosed event boundaries are: 20th Street, from Pennsylvania Avenue to Park Town Place; Pennsylvania Avenue, from 20th to 25th streets; the south side of Eakins Oval, from Martin Luther King Drive to 24th Street, and Park Towne Place, from 24th to 20th streets.
Throughout the concert weekend, the City will provide a strong presence of law enforcement and emergency medical services. The City and Budweiser Made in America officials will utilize a network of prevention and response services, which will be integrated, mobile and in constant communication.
The Budweiser Made in America venue features three entrances/exits for ticket-holders during the two-day festival. The main entrance is at 21st Street and the Benjamin Franklin Parkway. A second general admission entrance is at 23rd Street and Pennsylvania Avenue. Re-entry to the venue will NOTbe permitted on either day.
Access to the venue is limited strictly to Festival ticket-holders, who will be subject to searches before being permitted inside the venue to ensure the enjoyment and safety of everyone at the Festival. Ticket holders should be prepared for additional searches inside the venue at the discretion of Festival security staff. Spectators are strongly discouraged from carrying bags, backpacks, or satchels of any kind. All bags are subject to search. The public can do their part by using common sense. If you are attending the festival activities, make a plan regarding driving, public transit, parking, supervision of children and wearing comfortable attire.
Leave no bags or items unattended. In an emergency or to report a suspicious person, activity or item (a backpack, a package, a container), notify a police officer immediately or call 9-1-1. Do not try to open, move, cover or touch a suspicious item.
Items allowed inside the venue include:
– Factory-sealed plastic water bottles 1 per person up to 1 liter.
– Empty plastic water containers 1 per person up to 64 ounces for re-use at water refill stations.
– Drinking water will be available for purchase and there will be water stations for re-filling bottles.
– One small non-framed backpack or bag subject to search and re-search (all searched bags will be tagged following search)
– Blankets and towels
– Umbrellas (small hand-held only)
– Non-professional cameras, flip-cams, camera phones
– Sunscreen, sunglasses, government issued I.D., cash/debit cards/credit cards are encouraged.
Items NOT allowed inside the venue include but are not limited to:
– Weapons and contraband of any kind (regardless of permitting, e.g. Right-to-Carry permits will not be honored and weapons will be confiscated)
– Fireworks or explosives
– Illegal or illicit substances of any kind
– Hydration packs of any kind (backpacks, waist bands or other hydration items and inserts)
– Food and non-water beverages including alcohol taken in from the outside
– Pets (except trained service animals)
– Flyers, handbills, posters, stickers (no solicitation allowed)
– Glass containers
– Skateboards, motorized vehicles or scooters
– Professional recording devices or cameras (no detachable lenses or tripods meant for commercial use)
– Fluorescent plastic lights (glow sticks)
– Laser pointers
– Items that would obstruct others’ view of the stages (kites, flag poles, large signs, etc.)
Take missing or lost persons to a security location, which will be identified on the Parkway.
Lost and Found items can be taken to various Information Tents throughout the venue.
“Location markers” will be posted to clearly and easily identify a location or section (by letter and number, example: KK-1) to facilitate communicating in the event of an emergency.
Information booths on the Parkway and EMS First Aid stations are located at the north and south sides of 23rd Street and the Parkway.
For more information on the venue, concessions, accommodations and directions, visitwww.MadeInAmericaFest.com
Emergency Weather Alerts & Heat-related Precautions Information
Budweiser Made in America is a rain or shine event. In the case of severe weather, listen for announcements and sign up ahead of time to receive emergency texts or e-mail alerts at ReadyPhiladelphia: www.phila.gov/ready. Plan for a safe, informed holiday.
In the event of high temperatures, be aware of the risk of heat-related health issues. EMS personnel will be on duty all day at an accessible First Aid Station and will be on patrol to monitor activities. Many heat stress or heat exhaustion issues can be avoided by taking simple precautions.
- Stay hydrated by drinking lots of water; avoid over-indulging in alcoholic liquids, caffeine and avoid wearing excessive layers of clothing.
- Consider the Three L’s Rule: light-colored, lightweight and loose-fitting. Wear garments made of natural fibers like cotton.
- For more information on being prepared for excessive heat visit:https://alpha.phila.gov/natural-hazards/excessive-heat/
For tips and general information about being prepared and ready at special events, read the Special Event Safety Guide before you attend. Visit: https://alpha.phila.gov/news/oem/office-of-emergency-management-creates-special-events-safety-guide-for-visitors-attending-large-gatherings/