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6 Ways Realtors Create Millennial Appeal

Millennials – The Internet Generation.

A unique demographic, indeed. With every answer at their fingertips, how does one provide value? Let’s explore.

Millennials

What we know. 

  • Highly tech. savvy.
  • Accustomed to 24-7 connectivity.
  • ‘Instant gratification’ tendencies.
  •  Noncommittal.
  • Low post-grad employment.
  • High student debt.

How to appeal?

Utilize technology to manage expectations, educate & provide ease-of-access. 

1.) Website

  • Specialized articles & infographics for 1st-time homebuyers.
  • Include: FAQ’s, visuals, charts, videos, interviews.
  • Providing ease-of-access to information paves road to trust.

2.) Social Media

  • Context clues!
  • Find out about your potential clients’ lives.
  • What do they share?
  • What hot-button issues?
  • Anticipate their needs.

3.) E-mail Campaigns

  • Automated drip campaigns.
  • Customize content for younger demographic.
  • Provide context! – Make it easy to envision living situation.
    • Schools
    • Restaurants
    • Nightlife
    • Local culture
    • Lifestyle

4.) Apps

  • Free resources for 1st time buyers.
    • Mortgage Calculator
    • Crime Mapping
    • Zillow, Trulia

5.) Webinars

  • Recommend & allow your clients to educate themselves.
  • Invite potential clients & host your own webinar.
  • Prepare follow-up topics & predict future dialogues.

6.) Transparency

  • Be upfront & honest.
  • Set communication expectations.
  • Guarantee realistic turnaround times.

Original Post by: Jennifer Snyder, Inman News

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