For 2 reasons: First, it so 20th Century! Today’s buyer shops on-line. They go to professional websites like centercityrealestate.com or nationally, Trulia.com or Realtor.com to virtually tour homes 24 hours a day and to view pictures of EVERY home for sale, to analyze statistics, compare prices, check out the neighborhood, review legal docs & more. Which is why I spend so much time and capital regularly developing the best site on the web.

Second, advertising does sell, it sells the brand, it sells the image. Which is why in every real estate ad, you see the Realtor’s picture and brokerage. Every experienced Realtor knows that the only reason to advertise is to promote yourself and get more leads. It is a rare, rare, rare occurrence to have someone call on an advertised listing and buy it. Have you ever bought a house you saw in the paper? I have not! Have you ever bought a house you saw on-line? I have & my clients too! In fact, according to the National Association of Realtors, today almost all urban, buyers start their search on-line.

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